About us

Founded in late 2021
Seeing the industry moving from an lifestyle approach into more of a sports business, we felt that some one should or could bring back the icons and atmosphere when golf and golfers was state of art and get inspired by iconic looks and icons.

About our logo
Our logo represents the four directions of the compass - a tool which has for centuries guided travelers to the far reaches of the world. Our compass includes the qualities which guide our every decision

- legacy, quality, innovation, and sustainability.

The world is big - you set your own limits. No matter where your adventure may take you - north, south, east, west, or anywhere the compass guides you
- honor goes with you.

Sustainable in its promise to get you there. Honor represents the commitment to help you discover every possible direction - to live life to the fullest.

Explore the world of golf!
Do it with honor.